if you are trying to woo someone and selling too hard, you shouldn't waste time and energy on that. you need to paint a picture of why it is special, and they wil' get excited or not. i never get worried there are not more people who lean in. i think about it differently than when we started. i think there are very few change the world, cool jobs out there. >> you also say to recruit constantly. what if you don't have the luxury of a budget? what i say recruit constantly, i don't mean hire constantly. i mean to always know who the next person is. so you know where to go as opposed to waiting for months to start your recruiting cycle and finding somebody. it is all about people and done.g thing i would say at ebay, meg was fabulous. she would bring people in. she would give them special projects. >> how do those people feel? they don't necessarily know what they will be doing down the line. we were growing so fast. we have a track record of putting those people in bigger jobs. one came to run small things and was running the u.s. business. in six months we knew he was going to do som